3 Things Clients Don’t Would like to Hear About Their Marketing and Communications

We have been often told to become more positive. Take advantage of the carrot rather than stick. Sugar works much better than vinegar. But does sugar-coating an unsatisfactory marketing solution really make it any better??

1. Everything can’t be bold?

Put the headline in bold, make your call-out bigger, give a box to emphasize this data, make this section bold which section bold italic. Pretty soon the full page seems like a ransom note. If all things are important, then nothing is important. Sometimes you will need to tell the client that everything can’t be bold. It’s about using contrast and emphasis to establish priority.

2. Your brand-new logo will not likely solve your communication problem ( Communications )

The potency of logos is finished-sold. They are certainly not the magical solution to every company, product or service problem. Nevertheless we are asked all the time to make a new brand that will redefine the mission from the organization. A corporation must redefine its mission and communicate this by using a vast artillery of tools. A logo is section of the delivery of the message, however it is not your message.

3. A template will not be an internet site solution?

Employing a website template is not really the answer to your communication strategy. We are often asked to use existing templates as well as to just plug-in the graphics. But that’s insufficient. Sometimes you must tell your client that it’s certainly not regarding the technology, it’s regarding the messaging delivered through word and image. They say content articles are king for a reason.

Are you the type of client who wants straight talk and real answers? Here at Langton Cherubino Group, we know better solutions are achieved if we speak directly and offer our experiences and expertise even though it might not be want you want to hear. E mail us about how precisely we can help your business.

See more at: http://langtoncherubino.com/blog/2014/12/16/truth-telling-designers-2-series/

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