Valuemags is a marketing agency that helps magazine publishers increase sales as well as forge and strengthen relationships with partners. With the ubiquity of the Internet and the emergence of social media and mobile, companies should focus their efforts on making sure they have invested in these.
Millenials have been born into a world with technology. This would make them digital natives since they are very tech savvy and understand how to use consumer digital devices in minutes. There are different kinds of articles written about millenials and how they are different than other generations. Maybe it is because of the way their parents raised them, or their expectations of the world is different than that of previous generations. Regardless of the reason why they might be different, there are things to look out for in the bigger picture when it comes to this generation.
There is another term out there which Brian Solis, a digital analyst, brought to our attention in 2012 as the connected consumer or generation C. He made the point that whoever uses technology into their daily routine, no matter how old they are share clear qualities. Anything that contributes to a digital lifestyle is synonymous with Gen C. In other words, they are made up of a cross-generational cohort. They are digitally savvy, create content, build or are part of online communities as well as find and consume products in different ways. Thus the C can mean a lot of different things such as connectivity, community, collaboration, and content.
To be clear, anyone of any generation can be part of Gen C. It is just a mindset therefore an eighteen year old can be part of it as well as a fifty-five year old. Anyone who is connected is in essence part of Gen C. They interact with the world through their laptop, tablet, and smartphone seamlessly. The way to reach this group of people is through shared content on their personal networks.
Valuemags, being a business, knows the importance of word-of-mouth recommendations, creative memes or a great review from an influencer on social media. For people who are in the business of reaching this group, they need to have a great understanding of click worthy posts that people will engage in. We all know that there are hundreds of thousands of brands competing for the attention of Gen C. That is why it is important to know how to cut through the clutter.
Millenials have been born into a world with technology. This would make them digital natives since they are very tech savvy and understand how to use consumer digital devices in minutes. There are different kinds of articles written about millenials and how they are different than other generations. Maybe it is because of the way their parents raised them, or their expectations of the world is different than that of previous generations. Regardless of the reason why they might be different, there are things to look out for in the bigger picture when it comes to this generation.
There is another term out there which Brian Solis, a digital analyst, brought to our attention in 2012 as the connected consumer or generation C. He made the point that whoever uses technology into their daily routine, no matter how old they are share clear qualities. Anything that contributes to a digital lifestyle is synonymous with Gen C. In other words, they are made up of a cross-generational cohort. They are digitally savvy, create content, build or are part of online communities as well as find and consume products in different ways. Thus the C can mean a lot of different things such as connectivity, community, collaboration, and content.
To be clear, anyone of any generation can be part of Gen C. It is just a mindset therefore an eighteen year old can be part of it as well as a fifty-five year old. Anyone who is connected is in essence part of Gen C. They interact with the world through their laptop, tablet, and smartphone seamlessly. The way to reach this group of people is through shared content on their personal networks.
Valuemags, being a business, knows the importance of word-of-mouth recommendations, creative memes or a great review from an influencer on social media. For people who are in the business of reaching this group, they need to have a great understanding of click worthy posts that people will engage in. We all know that there are hundreds of thousands of brands competing for the attention of Gen C. That is why it is important to know how to cut through the clutter.
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