Bulk SMS Service: 5 Tips on How to Utilize It Effectively

So, you've done research and learned that using bulk SMS services are an effective communication tool. You realize you should employ this option when planning your following marketing strategy. But where should you start? Using the abundance of information available on the internet, you can receive overwhelmed. And when you don't possess experience with using SMS as a part of your marketing mix, you might be somewhat worried for not possessing a clear road map.

Don't worry. This post walks you thru the most important steps when running a highly effective SMS campaign.

1. Clear Goal

Before submitting your first text message, it's crucial that you know your end game. What sort of results would you want to achieve in this campaign? Do you wish to drive a boost in traffic to your website? Or do you really need customers to try a brand new service?

Using a clear goal will ensure you reach out to the right customers and have the best message directly to them.

2. Craft Content

Unlike writing emails, crafting the ideal text is really a tricky one. For starters, you're restricted to 160 characters. Secondly, you would like your message to sound exclusive and personal. Mobile phones are many more personal in comparison to email. In reality, it is actually so personal that in accordance with Pew Internet Research, 44% percent of cell phone users have kept their phone close to their bed.

So, how can you get the right message to the correct people?

Categorize your potential customers. Roll your sleeves, pull up the spreadsheets, and figure out the best way to group your overall customers. Rise above gender and age. Some factors that you should consider:

• Frequency of Transactions
• Spending Level
• Location
• Types of Products Customers Bought

Now, craft a compelling text for every customer segment. Generally, all of your Cheapest bulk SMS in Nigeria must include clear and concise information, call to action, and feelings of urgency. What are you wanting your customer to accomplish upon reading the message? When is the offer gonna expire?

3. Timing is Everything

Some time you send the words messages could make or break your campaign. When you know your customers' behavior, this step might come your way a lot easier. Generally, you need to avoid sending your messages with a Monday. Not to mention, you don't would like to send your text messages around the wee hours from the morning.

Timing varies wildly dependant upon your industry and the goal of your direct marketing campaign. For instance, should you own a salon, you're busiest throughout the weekend. So, when your goal is always to increase sales during weekdays, you could send a deduction offer to pick customers on Tuesdays or Wednesdays.

The frequency of which you send a text is as important. General guideline is basically that you don't wish to send sms messages every day. The best way to ascertain the frequency of submitting SMS is usually to experiment.

4. Experiment

The fantastic thing about using SMS is you can afford to conduct experiments. You are able to test which messages appeal to a particular customer segment. You can also test when you ought to send your message and just how often.

In the initial stages of your own campaign, craft several messages for every single customer segment. Send them out during different times throughout the day and also the week.

So, can you be sure the outcomes of your experiment?

5. Track

Track everything! When you track how customers respond, you'll have concrete data. You'll know what works and what doesn't. You'll know the optimum time of the day to send a particular text message.

There are lots of methods to track bulk SMS service. This is one of the great joys of using SMS as part of your direct marketing mix. Here are several strategies to track your campaign:

Manual tracking. Ask your customers to show the words message after they take advantage of a price reduction.

Include links. When you have an internet store, are the specific webpage where they may discover the discount offer.

Use coupon codes. Use a unique code permits you to track purchases made from a customer segment.

Crafting the correct message and finding the perfect timing can be a win-win situation for your business and customers. You obtain more away from your campaign. And your customers will appreciate getting personal messages that might help them.

However, it's crucial that you should let them have the possibility to opt-out of the service. Accomplishing this makes sure that you give a positive experience. Furthermore, you are taking legal things into mind. A really crucial component of any campaign that concerns bulk SMS service.