The main focus of each and every website developer is usually to build a highly effective, attractive, comprehensible and artistic design. At times, it will become hard to balance it however the entire aim for developing a website is to serve the clients on priority basis before concentrating on other things like SEO. The web developers target the bounce rate which tells that the risk of user returning when he visits the web page from a search engine or any other off-site link, and may he return or otherwise. Mostly users don't navigate and don't return. To prevent this happening for your business site, you have to conduct the next design aspects to boost the appearance, user-friendliness and conversions and decrease the bounce rates.
1. First impression
By your web page design, you represent your organization and display your brands. Customers usually look for company reliability and stability, professional and credible design, welcoming and friendly approach and also the main business concept revolving the layout. With effective designing, you can make your organization first impression depend on your audience. Make effective using the layout, typography, font size and colour schemes.
2. Designing tips
Basic designing elements are layout, typography, colour scheme, animation, flash and multimedia. Layout represents page organization in orderly grid fashion for simple navigation; also working with negative spacing. Typography enables design to get legible on the audience. Go for audience convenience and select sans-serif font. Carefully select your font type, colour and size. Choose colours supporting the organization theme and complimenting the template and marketing materials. Utilize animation and flash properly, if wrongly or higher-tried it may become reason for audience distraction and annoyance.
3. Maintain consistency
Retain the designing elements consistent on every page including the color scheme, font styles and sizes, graphics, layout structure and navigation link placement. Retain the navigation links, header and logo consistent during the entire site whether you chance the layout structure.
4. Use images
Convey your small business themes through the use of suitable, high-quality and customized images. This is an excellent method to convey business concept to the audience, setting up a strong relationship with images and business theme at subconscious level. Use images wisely and sparingly in your web site design without depending on them heavily.
5. Page navigation
Use easy-to-use navigation for user-friendly approach. Assist the visitors find what they are searching for without wasting their time. Maintain the navigation structure easy and intuitive. Use both header and footer for navigation tools, placing search box in every single page.
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