Many individuals, especially solo- and entrepreneurs, with unique talents may struggle with touting their own horn and expressing how fabulously wonderful they can be because they are busy working their business or living their lives. But everyone likes a good story plus your personal bio is the best way to represent the best of who you are AND share your story. It can be your most effective written branding tool that you control using your written, authentic words.
Ways To Connect
Should you be looking to expand your business, cause or idea or just create exposure about yourself, a nicely written bio is a wonderful way to make an initial connection with your target market. Here's why:
1. Making you relatable. Should you put out a service or product, people often would like to know the brains behind the idea. A link is created when they feel you happen to be trustworthy and possess something in normal with them.
2. Shows your uniqueness. No two individuals are alike so your personal bio allows you to share your distinctive individuality and the way you stand apart from the crowd.
3. Tells your story. You get to frame the context of who you are plus your personal value system.
Within the book, Be Your Own Brand, authors David McNally and Karl D. Speak describe personal branding in relationship to business branding. "Your brand, much like the make of something, exists based on a set of perceptions and emotions stored in someone else's head."
Basically, your brand is tied specifically for the emotional connection you make with other people. And using powerful but authentic writing in the Hamilton King's company bio may help educate your personal story to create and look after the connections you want from the potential audience.
Two kinds of Bios
The two main basic types of bios: the company bio and also the personal bio. The visible difference between the two boils down to the photo and messaging being conveyed.
Generally, corporate bios are professionally written for corporate executives from a communications or public relations expert. Its purpose is to describe the person's role in the company and their leadership experience and involvement, and it is usually written in a regular format conveying the company's style and brand. There may be always an image from the individual, usually inside a business suit from the backdrop of the company logo, using the person situated in a manner to command attention, i.e. power stance. This kind of bio is typically a one-pager and can be found on the company website.
The individual bio (or heart centered bio that I like to call it) may be well-written but is often authored by the person and reflects more personality, uniqueness, special talents and gifts. This is usually the sort of bio you would probably find in social media marketing. It is short, sweet and to the level. On Twitter, you only get 140 characters to explain yourself. For your blog, you need your bio to be short, about 150 words or two short paragraphs.
You may even choose to use a combination of styles between corporate and personal bios, particularly if you are stored on the speaking circuit and marketing yourself across multiple platforms. The idea, however, is to generate a bio that uniquely represents what you are about and the way you want to be perceived.
4 Handy Tips For Drafting Your Bio
So where you opt to write your bio yourself or have someone else to make it happen, there are several key tips that will make this process easy:
1) Short and concise is way better, especially for social networking. You do not have to share with your entire life history; only career or accomplished high points. Again, all depends around the ultimate goal to the bio.
Example: Sally Goode is surely an award-winning performer and songwriter most widely known for her hit single, You Probably Did That Girl. When not creating music, Sally spends time together with her husband and twin daughters building tiny houses.
2) Be uniquely authentic and write through your heart. Represent who you feel best as; people have a tendency to talk about their representative not the real person.
Example: When not making award-winning music, Sally Goode pays her success forward through her family run nonprofit, Tiny Houses, which uses donated supplies to develop small houses for that homeless.
3) Proofread. Use good grammar and spell words correctly. While in doubt, look the saying up, please!
4) Revisit and revise. You might have to modify your bio based on the audience, particularly if it's associated with a field where you are an expert.
Illustration of Sally for an artist speaking to music students: Sally Goode writes, records and produces inspirational music with hip hop influence through her record company, Good Girl Sounds. An honors graduate from the School of Music, Sally is definitely an award-winning music professional using the current top hit single, You Probably Did That Girl.
In conclusion, your bio is the simplest way to represent the very best of what you are about in your audience. Make use of it to your advantage to market your talents, gifts, products and services. Write through your heart and the words will flow.
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