An effective video can be quite a video of your pet, your daughter, wife, husband. It may be you recording yourself doing everyday stuff like going straight into McDonalds or perhaps walking your puppy on the park. It might be a straightforward video compilation of videos you personally watched and know are enjoyable.
As you have seen, this list will go so on. What I do want to share with you guys is this Viral Forumla I picked in the search engines from an excellent source.
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The VIRAL Formula
1. CONTENT: It's about creating share-able content. Content that features a real and deep emotional affect on the crowd. It's regarding the intensity ofemotional solution to that content and giving people reasons to discuss (Scoring 11 away from 10 on emotions). The physiological response (getting the hairs on the rear of your neck fully stand up) drives funny videos shares
2. SOCIAL MOTIVATION : It's not sufficient for humans to feel something intensely, we are almost compelled to talk about those feeling onward (discharge the experience). That motivation needs to be encouraged for your viewers (invitations to share at various points within the video are amazing)
3. DISTRIBUTION: A brilliant distribution strategy is needed to allow customers to share. The VIDEO PLAYER is actually a campaign catalyst. Maximizing the usage of video player capabilities
4. NATIVE ENVIRONMENTS: In-page, In-Stream, In-Feed
5. PAID MEDIA: Paid Media is repeatable and scalable. It's not just about YouTube. 74% of video views occur outside YouTube (Facebook 10% of viewing, AOL 2.5% etc.)
6. TARGET SUPER SHARERS : Identify who they really are, the direction they behave (share culture) and optimize offering on their behalf
7. Day 1: The most important Viral Video day. Social diffusion is occurring faster than ever before. 42% of shares occur in the first three days. The aim is usually to lift the viral peak and slow the viral decay
8. BRAND VALUE: Sharing matters to brands.1/3 of viewers talk about a relevant video they shared, 1/4 visit homepage of brand, 1/5 look online and 1/10 Purchase Something
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