Why Chambers of Commerce Need to Take Action

Far too many many small business owners have gotten the sense that every they need to do today to market their company is to try using social networking. They believe that most those "friends" on Facebook brings dollars flowing in. What's worse is most of these same company owners think they no longer have to do any real-world networking, that may be to express attend mixers or events within their local community. They somehow believe that Facebook will provide. Really, so say, how is the fact working out for yourself thus far? Yes, I assumed so, and you've even hired a social media consultant haven't you?

Well, seeing while they and also you are incredibly smart, where is actually all this business you have been promised? What's the issue those Facebookers aren't buying anything? Ha ha ha, what you require is to return to basics and join your chamber of commerce and do some real pressing of the flesh, real-world networking. One small problem I see facing chambers currently is quite a few people actually believe that social online networking takes the area of real-world networking, it doesn't. Some chambers have jumped on board too and they are promoting themselves via social networking.

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These chambers are certainly not even getting out to meet-and-greet, contact new clients licensees, or contact new shop owners. In a single town I went to the chamber hadn't canvassed the local area businesses in 5-years. They never sent a single person to look out in to the community and talk because of the business owners. Ends up that a lot of those companies didn't know a chamber existed with their city. The chamber under consideration did however have got a Facebook page with 500 friends, nevertheless it only had 20-active members or so. Think about it. That's not gonna work.

So, did social networking kill local chambers of commerce? No, but perception did, unfortunately like many perceptions social networking for small business falls flat at the end of the time. Obviously, this isn't surprising, as Facebook is pretty well financed and provides extensive online presence and notoriety. Still, those who use it nearly all are 15-30 year olds and they are not the biggest group of consumers.

Community small companies must realize this, and never forget that Facebook and social networking is within an online world, not the genuine one, the main one where you must pay the rent, employees, making a profit following the day. Please consider all of this and think onto it.